Your Business Blog’s Name and URL Matter

If you are blogging and pinging to get a website spidered, the name and address you choose for your blog is not terribly important. However, if you are using your blog as your main site, the name definitely matters – A LOT!

You will want to use keywords for both your title and your address. In fact, here is a little tip: you may eventually want to add Google AdSense to your site so it is better to pick a name that will place the right ads on your site.

Finding the Right Key Words
In order to use keywords for your title and URL, you have to know what they are. Effective keyword research for blogs requires knowing your audience.

Before starting to develop the blog, you need to ask yourself the following questions:

• Who do I expect to read my blog?
• What do I expect them to get from it?
• What are myr audience's "hot-button" keywords?

Answering these questions will help you create your keyword list. In fact, the answer to the last question will certainly provide a few keywords. Finding others is easier than you think. We will discuss two different tools in this section.

The first is Results Generator. Results Generator lets you know what words are being searched for on Overture.com. Start by going to http://www.resultsgenerator.com/overture/.

Next, put your main topic in the GO field and click on GO. In the example, I am looking for key words that have to do with the kidney stone blog.

The left column will show you how much people are paying for different words on Overture.com. Although interesting, this is not as important as what you will find in the right hand column. Here you will see all the related searches done in the past month and the exact words used for that search.